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| 2013: Blackberry Returns |
After being the powerhouse of corporate smartphone just a
decade earlier, Blackberry has faded tremendously in popularity no thanks to
its inability to evolve within the smartphone sector, taken down by the ever
famous Apple iPhone and a myriads of SAMSUNG and HTC phones running on Google’s
Android OS.
A lot has happened over the time gap between Blackberry’s
stagnant innovation and Apple vs Samsung war over the past few years. RIM has
been rebranded as Blackberry and it finally launched the rebuilt BB10 OS. Don’t
get it wrong, Blackberry’s stronghold still lies in the physical QWERTY
keyboard lovers and Blackberry loyalists.
In the end of March 2013, Blackberry
announced Q4 profit of $98 million, surprising many analysts and technologists
alike. A lot of us would have put our money on Blackberry to be ousted from the
market and sent to the history books for good. However, it is still hard to tell
if this achievement could spur a turnaround for the Canadian company.
The Blackberry Z10 is a promoted as a sleek, multi-tasking smartphone based on a
much awaited BB10 OS.It
is extremely crucial for Blackberry to convert as many corporate users to BB10
as possible judging by the fact that many corporate structures have shifted to
the iOS as their preferred choice in recent times.
Many analysts have labeled
Blackberry’s Z10 launch a disappointment, which proves to say that they still
have a lot of catch up work to do to prevent from going into the history books
for good. The
last Blackberry I owned was in 2007. And I don’t think I would buy another to
play with, unless they reinvent another smartphone evolution. Till then, I will
save my spare cash for more apps purchase.
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