TMX stands for Tickle Me Extreme.
Celebrating its 10 year annivesary, TMX is a must have!
Check it out:
http://cbs4.com/topstories/local_story_261141909.html
Excerpt from wikipedia:
The new Elmo doll, announced at the American Toy Fair 2006, is called TMX (meaning Tickle Me (Elmo) Ten or Tickle Me Extreme). The full look of the doll was not revealed until it debuted live on ABC's Good Morning America and arrived on store shelves on September 19, 2006. Even the box it comes in is designed so that the doll can not be seen without purchasing it. A preview flap is included, but upon opening the Elmo giggles and says, "no peeking." It requires six AA batteries (which are included), and costs approximately USD$40. Toy experts say that the delay is unprecedented, with only a few people in the media allowed to preview the product, all signing confidentiality agreements. In a promotional clip, Jim Silver, co-publisher of Toy Wishes magazine says "The first reaction I had was, 'Where are the wires?' Because I didn't think anything like that could move on its own."[5]
Toy analyst Chris Byrne told USA Today, "This is a quantum leap forward, another breakthrough in the preschool plush category." Byrne believes sales will be high, but the reaction won't be as unprecedented. "The culture has moved beyond that, the whole hot-toy phenomenon." He cites the fact there hasn't been such a craze since Furby in 1998.[6] However, some members of the media are expecting a large response.[7]
The new doll rolls around on the floor, smashing his fist on the ground and begging to stop.
Toys R Us stores have already began a pre-sale program for the doll, along with elaborate in-store displays with a digital countdown to the doll's launch.
A video of what the new Elmo can do can be found here http://www.youtube.com/watch?v=o4x-VW_rCSE
For more information:
visit the official website of Elmo TMX
Friday, September 22, 2006
Do you want an Elmo TMX ??
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