I logged into my account today and saw the announcement by PPP that from now on, new blogs submitted to PPP would just require it to be at least 30 days old and a minimum of 10 posts. That is a big change, lowering the requirement for new blogs to enter PPP as the previous rule needed a blog to be at least 90 days old and with 20 posts int he last 30 days. With the introduction of this new rule, more blogs are going to get accepted into PPP. This is definitely a good sign for PPP as they would then have an expansion of their posties network and can therefore attract more advertisers. On the downside, the competition would be tougher for those who suffered from the Google PageRank strip a while back. Hopefully this move can bring in extra advertisers to help the blogs with flagging PPP productions and also continue to steer blogvertising to a new height.
Friday, February 15, 2008
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